Product Designer

Designing the systems and stories behind enterprise data.

Enterprise B2B · AI & Conversational UX · Design Systems

I turn loosely defined problems into research-backed direction, then take them through prototyping and developer handover.

StrategyUse casesAI designDesign systems

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01Selected work

Four projects, outcome first

Each case study opens with the result, then walks through the users, the decisions and the screens.

AI & Conversational UX

360° Value Navigator

Ask a question in plain language, get an answer you can trust: conversational analytics for senior leaders.

Conversational AIStorytelling with dataTokenization

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Enterprise HR analytics

Talent Portfolio

Complex HR data, simplified into dashboards that match how each leader actually works.

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Data viz UXDashboardsPersonas

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Multi-brand design system

S4D

One tokenised design system that unifies a multi-brand web estate and lowers the cost of running it.

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Design tokensAtomic designComponent library

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Data visualisation system

DViz

Fast, flexible, tokenised charts: a library that turns data into dynamic visual stories.

TokenizedScalableCustomizable

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02What I bring

Strategy, stories and systems

Strategy and use cases

I start from the decision a person has to make, then design the use cases, stories and metrics that get them there.

AI and conversational UX

Conversation flows, reusable AI patterns and enablement that make AI answers clear, checkable and easy to adopt.

Design systems

Tokens, components and documentation that scale across brands and reports, handed over cleanly to engineering.

03Kind words

What colleagues say

“She is not only an exceptionally talented designer, but also someone whose perspective, professionalism, and collaborative spirit consistently elevate the work around her.”

Theresa Merkel · S4D

“Her performance on the Components work-stream showcased impressive attention to detail, consistency and professionalism.”

Jonathan Figueroa · S4D

“Her contributions, particularly in developing new component solutions for S4D, have been invaluable.”

Caroline Leijon · S4D

“Your ability to understand complex requirements and translate them into well-designed report dashboards is exceptional.”

Ashish M. Sawant · Talent Portfolio

“You have a very sound knowledge of how data visualization works, and your expertise in design research really stands out across almost every screen you work on.”

Rajalakshan Sendhur · DViz

“Your proficiency with Figma amazed me, especially your ease with prototyping such a complex set of screens.”

Shivyaa Cl · 360° Value Navigator

04About

Research first, then everything else.

I started in design research and still design that way. I mentor, run workshops and share what I learn.

About me →

Designing the systems and stories behind enterprise data.

Four projects, outcome first

360° Value Navigator

Talent Portfolio

S4D

DViz

Workshops, experiments and a lot of whiteboards.

Strategy, stories and systems

What colleagues say

Research first, then everything else.

Let’s build something that scales.