About me

Hello, I’m Rushali.

Product Designer · Mumbai, India

I make complex things feel obvious: for leaders reading data, and for teams building on a shared system.
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01Story

My path

I began in design research, running interviews and mapping ecosystems for products in healthcare, mobility and luxury. That habit of asking why shaped everything after.

At Accenture I moved into enterprise analytics, then AI and design systems. Today I design the conversations, components and standards that help senior leaders decide faster.

[Add: a personal line: what you care about outside work]
Future of Experience mural

02Skills

What I do

Product and UX design

UX/UI · Interaction design · Wireframing and flows · Information architecture · Prototyping · Responsive design · Visual design · Accessibility (WCAG) · Enterprise workflows

Data and AI

Data visualisation and dashboards · Conversational AI / GenAI UX · AI-assisted insights · Conversation flows and reusable patterns

Design systems

Tokens · Component libraries · Light/dark theming · Documentation and governance · Design-to-dev handover

Metrics and experimentation

Metrics-driven design · A/B testing · Success metrics · Funnel and usage analysis

Research and strategy

User research · Interviews · Usability testing · Personas · Journey mapping · Design thinking · Workshops

Collaboration

Product and engineering · Stakeholder communication · Critique · Agile · Storytelling · Mentoring

03Experience

Where I’ve worked

2022 –
now

Interaction Design Senior Analyst · Accenture

360° Value Navigator, Talent Portfolio, S4D, DViz.

2021 –
2022

Researcher / Design Intern · Tata Elxsi

  • Last-mile delivery: dual-facing app concept for demand planning and shift-based tasks.
  • Medical devices: 15+ interviews mapping the Indian insulin-market ecosystem.
  • Automotive HMI: research for future in-car experiences.

04More work

Concepts, research and experiments

GenAI concept · Top 15 of 150+

My Wardrobe AI

Led a GenAI virtual buying-journey assistant concept, from conversational design toward engineering implementation.

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Banking, travel and retail

Metaverse

Research-backed concepts for Gen Z and Gen Alpha, with personas and current and to-be journeys. Explored 3D in Roblox Studio and Blender. Mentored 10 new joiners.

User personas for metaverse banking

Prototypes and experiments

AI explorations

Rapid ideation with Figma Make, Claude and other tools, plus a focus-timer prototype built with AI coding tools.

AI prototype exploration

AI-enabled Define-phase toolkit

Workshop toolkit

A reusable workshop artefact that guides teams through personas, HMW questions, affinity mapping and root cause analysis.

AI-enabled workshop toolkit

Global diamond company

Luxury service design

Interviews and Indian-market research shaped a standalone-store proposition; findings became data visualisation for international teams.

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05Recognition

Awards

iF Design Award 20262× ACE AwardsRockstar Experience AwardTop 15 of 150+ GenAI Hackathon
iF Design Award 2026 certificate

06Mentoring and community

Giving back

  • Mentored about 10 new joiners and interns on research and tokenisation.
  • Co-led a knowledge-sharing session on colour tokens.
  • Led a research-led session on how design trends cycle through time.
  • Helped shape the studio’s client visits, events and celebrations.
Studio workshop photos

07Tools and education

Toolkit

Figma, Figma Make, FigJam, Framer, Adobe Creative Cloud, Blender, Roblox Studio · Claude, ChatGPT, Copilot · Google Analytics, Power BI · Miro, Mural, Zeroheight, Notion · Jira, Confluence, GitHub · HTML/CSS, React (learning).

B.Des. in Product & Industrial Design (with Distinction), Unitedworld Institute of Design.

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Let’s talk.

rushalisharma10@gmail.com